I'll be interviewing Em Thomas on Tuesday, August 19th from 12–1 pm EST inside Thrive.

Em is the founder of StackCat Content, where she helps B2B companies turn customer stories into case studies that actually close deals. Her work doesn’t just check a content box. It gives sales and marketing the kind of proof that shortens cycles and builds trust fast.

She’s worked with teams across SaaS, agencies, and service businesses to take scattered testimonials and turn them into crisp, strategic assets. Em knows how to run a customer interview, find the angle that matters, and write stories that do the selling for you. She’s a founder, a writer, and a Thrive member who gets how hard this is to do well.

We’ll talk about:

- Why most case studies fall flat and how to fix them

- What to ask in a customer interview to get real gold

- How to write proof that fits into your actual sales process

- Where to use case studies so they actually move the needle

- How Em helps founders do this without sounding stiff or scripted

Customer proof shouldn’t be an afterthought. Em’s going to show us how to turn it into one of our best sales tools.

We’ll leave time for live Q&A at the end. Come ready to take notes!