Building an Unforgettable Business in Alaska

When Collin Strachan and his wife Kendall left their 9-5 jobs they didn’t quite know what was next. They just knew they needed a reset.

So they bought an Airstream. Hit the road. Headed West. Chased creative contracts across the country.

They were scrappy, and committed to figuring it out.

“There were nights we lived off-grid on public land because we couldn’t afford RV parks. But we never stopped working.”

Somewhere along the way, they visited Alaska. And everything changed.

They fell in love with the landscape—and started to see it not just as home, but as strategy. What if they could build a creative business in Alaska that no one else could replicate?

That question turned into Every Mile Creative.

Today, they help brands tell stories through high-end video and photography—shot from mountaintops, helicopters, and glaciers.

But the visuals are just the surface.

“It’s not about the drone footage. It’s about helping brands create a feeling. A sense of identity. Alaska just gives us the canvas to do that better than anyone else.”

Their work is bold, cinematic, and deeply values-driven. And because they’ve built a one-of-one offering, they attract one-of-one clients.

They aren’t trying to be for everyone. They’re trying to be unforgettable for the right people.

“We’ve said no to big projects when it didn’t align. That’s been one of our biggest unlocks. You can’t build for everyone.”

The agency world told them to specialize. So they did—in feeling. And that made all the difference.

This is what underestimated looks like.

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