Ed Lynes has seen great products flop—not because they were bad, but because no one understood why they mattered. In this session, he makes the case that your story is your strategy, and walks through how to tell it in a way that earns trust, drives action, and actually moves the business forward.

What you'll learn:

• Why customers ignore great products with unclear stories

• How to craft a narrative that makes people care

• The link between storytelling and sales

• What founders get wrong when talking about what they do

Grab the session below!