When a Private Pool Service Sparked a Lifetime of Building
Every founder has a moment where the world changes shape and a new direction becomes clear. For Kyle Kerns, that moment arrived long before he ever built Codexo Technologies or shaped the vision behind Naudy Company. It began in a place he once believed would define his life entirely.
Kyle grew up as a golfer. He played at the college level with full commitment and a desire to go professional. When a shoulder injury ended that dream, he stepped into unfamiliar territory. Instead of waiting for a new direction to appear, he walked straight into business. The shift asked him to explore how companies were run and learn through real work. He said, “I did not really want to work for somebody, but I knew I had to continue learning.” That simple truth became the first door into entrepreneurship.
Kyle worked at a few companies before something unexpected opened. A close friend brought him an opportunity. Together they bought a pool company in Southwest Florida. They acquired it, learned it, and scaled it far faster than either of them predicted. He described one of his favorite memories from that period. He remembered saying, “Dude, we need to get all this digital presence going.” His partner resisted it. Kyle then reframed the entire strategy in a single line. “Perfect. We are a private pool company.” With that identity set, they grew through pure referrals. Their clients handled the networking for them. They modernized payment systems. They showed up every week with consistency. The results spoke for themselves. They scaled the business to a double digit multiplier within two years. Kyle exited with a realization that changed the course of everything that followed.
The pool company proved how much potential lived inside him. It also showed him something that surprised him. He said he wanted the next chapter to feel more personal. He wanted creativity. He wanted craft. That desire carried him directly into the world of fashion.
Kyle founded Naudy Company, a brand built around luxury fashion with attention to detail and a deep respect for the process behind each piece. The early days were filled with research, experimentation, and the work of creating products that took hours upon hours to complete. The more he immersed himself in the craft, the more he saw behind the curtain of what it would take to scale. He went to markets and pop up events. He watched how creators lived inside that cycle every week. He remembered thinking, this cannot be my long term path. The work required his full energy. The marketing required even more. He said, “I needed some type of backend automations to run for seasonal drops.” He wanted freedom to design and create without losing precious time to operational tasks.
The search for a solution pulled him toward something new. During long days spent crafting pieces for the collection, he often worked while watching YouTube videos about business, credit, and funding. He studied while his hands shaped fabric. He learned through repetition and curiosity. In those hours a new idea began to form. He wanted a way to support his fashion brand without sacrificing time or creativity. He also knew other businesses needed the same thing.
When he moved to Atlanta, he discovered something else. The fashion scene was not as large as he expected. What he did find was a city filled with businesses that needed support. That realization sparked the beginning of a new company and eventually became Codexo Technologies. He said he had already been doing the work quietly for people here and there, but Atlanta brought clarity. “This needs to be its own public entity,” he told himself. Codexo Technologies grew out of a simple idea. If marketing, communication, and automation were some of the most expensive parts of running his fashion brand, why not own the system that powered it. Why not build vertically. Why not create something that supported Naudy Company while offering value to businesses everywhere.
He described vertical business with a calm sense of structure. One company serves the needs of the other. They share insight and they share opportunity. If a business wants an ecommerce store and the automations that support it, Kyle already understands the creative process behind fulfilling orders. He understands customer experience because he lives it from both sides. It allows each company to strengthen the other in a way that feels natural instead of forced.
As Codexo Technologies grew, Kyle gained visibility into a challenge that later became one of his biggest turning points. For months the company operated like a web development agency. He realized that approach did not reflect what businesses truly needed. He said, “This company is not making the impact I want.” He had invested four months of work, yet the direction was off. When that recognition surfaced, he did not rush into immediate action. He said he likes to give himself a couple days to process. He lets his mind rest so he can wake up with clarity about the next step. After those days of reflection, he knew he had to reset the entire structure. He said, “We had to basically throw everything away and start rebuilding.” That decision shaped the next six months. It became a full rebrand and a complete repositioning of Codexo Technologies into what it is today.
Moments like that reveal how Kyle handles challenge. When something feels heavy or overwhelming, he returns to baseline. He breaks the moment into something manageable. He believes there is always time to figure things out. If a financial pressure appears three days away, those are three full days to work toward a solution. He believes in lessons more than failure. He believes in calm thinking over spiraling emotion. He believes in responsibility. He shared a piece of advice that shaped him. “No one is coming to save you and it is all your fault.” To him, that phrase represents ownership. It means feeding yourself. It means avoiding the expectation that someone else will fix a problem for you. It means staying steady even when it feels like the end. If a day ever takes him to rock bottom, his only aim is to rise back to that baseline where decisions can be made with clarity.
The practical side of entrepreneurship appeared early in his story. One of the scrappiest moments came when he sold websites and email marketing campaigns through the Next Door platform. He browsed the neighborhood app, looked for people who needed something, and reached out. It was resourcefulness in its purest form. He said, “Okay, let us try this with you.” That instinct to experiment serves him in every business he builds.
His vision today carries both ambition and longevity. He wants Naudy Company to grow into a generational brand. He imagines himself creating pieces for the rest of his life. For Codexo Technologies and other future ventures, he envisions strategic exits. But entrepreneurship itself is a life path rather than a temporary pursuit. Kyle said, “I do not ever see doing anything else.” He enjoys learning. He enjoys teaching. He enjoys guiding others toward clarity in their own companies.
His advice for anyone standing at the beginning of their entrepreneurial path is simple. Take an action. File the LLC. Name the brand. Find mentors. Study through YouTube. Stay open to learning. And most importantly, ask. He said, “People do not get what they want mainly because they are too afraid to ask.” His mentor once told him a story about someone who waited months for an answer when all she needed to do was speak. That truth shaped him. Action grows from courage. Courage grows from asking.
Throughout his journey, Kyle has seen the difference between buying a company and building one from nothing. When you acquire a business, people already know the name. Systems already exist. You improve what works. When you build, there is no name. There are no systems. No one arrives on their own. You must find the problem, create the solution, and decide how the brand will communicate with the world. He believes the depth of learning that comes from building is one of the greatest gifts entrepreneurship offers. Without that experience, Codexo Technologies would not exist today.
Entrepreneurship is not a straight path. It is a series of moments that reveal who we are. It is the discipline to rebuild when direction shifts. It is the willingness to ask for help while also accepting responsibility for every choice. It is the desire to create something meaningful. Kyle lives inside that reality. He built through injury. He built through study. He built through craft. He built through reinvention. And through it all, he carried a simple belief. Learn. Teach. Begin again whenever needed.
His journey continues to unfold with the same clarity he brings to every company he touches. Codexo Technologies evolves as he refines it. Naudy Company grows as he pours creativity into each collection. And Kyle moves forward as a founder who trusts the process that shaped him into the person he is today. We’re rooting for him!
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