Finding Clarity in Customer Chaos to Build Unwrap

Ryan Millner’s journey to creating Unwrap began not with a grand vision but with a problem that kept pulling at him.

While working on Amazon’s Alexa team, he found himself drowning in a flood of customer feedback scattered across Reddit, Twitter, and support tickets. The voices were everywhere, but making sense of that noise felt like trying to catch smoke.

Instead of tuning out, Ryan saw an opportunity: what if this overwhelming chatter could be distilled into clear, actionable insights through machine learning and natural language processing?

This knack for turning frustration into innovation wasn’t new for Ryan. Back in college, his first noteworthy project was a clever Southwest Airlines auto-check-in script. It was more than just a tech trick, thousands of people actually used it to solve a real problem until Southwest stepped in to shut it down.

That experience taught him two things: people gravitate toward practical fixes born from genuine pain points, and meaningful ideas often start quietly, driven by curiosity.

After college, Ryan’s path wasn’t a sudden leap but a steady climb. He built his skills at startups, rode the rollercoaster of growth and acquisition, and eventually landed at Amazon, one of the most complex environments for innovation. Yet, deciding to start his own company wasn’t impulsive.

He prepared, financially and intellectually, and waited for the right challenge that matched his vision.

Launching Unwrap was about creating a tool for businesses to cut through the cacophony of customer voices. It wasn’t about chasing flashy pivots but growing thoughtfully, assembling a team as focused on interpreting data as they are on crafting technology that speaks directly to users and builders alike.

Unwrap looks beyond Ryan’s own experiences. It envisions a world where customer feedback isn’t lost in noise but becomes the fuel for meaningful change.

Imagine Spotify extending your favorite playlist because users loudly expressed what they wanted. Unwrap makes that connection possible, turning disjointed feedback into a clear conversation between customers and creators.

For Ryan, Unwrap is more than a business; it’s the result of a lifelong drive to build something that truly matters.

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